Cooking up a new fast-food strategy for India

Sector Focus: Food Retail, India Investment Journal September Edition
UK-based Southern Fried Chicken is looking at setting up 200 outlets in India over a 10-year period. The company’s Franchise Development Manager, Andrew McNair, talks ‘India Investment Journal’ through his plans for a very important future marketplace for the fast-food company.

What makes Southern Fried Chicken bet on the Indian market?

Southern Fried Chicken have a development plan to franchise across the world and see the successful Indian economy as a very important future marketplace. The country has a growing middle class with an increasing disposable income and after allowing for the high preference for vegetable options, there is still a substantial demand for top quality Fried Chicken.