Digital disruption and trends in marketing

India Investment Journal June/July Edition, 2016, Digital India
by Anand Kumar
A banking expert weighs up what the digital revolution has in store for the world of banking and beyond.

We are on the cusp of entering the fourth industrial revolution, known as digital revolution, which supposedly removes barriers of different known/unknown interventions and consents interplays between digital, physical and biological spheres. The speed of the current breakthrough has no historical precedent in its entirety, leave alone its velocity and scope. It would unquestionably transform the way we think, act, react, reason - almost touching a wide gamut of the principles of our working life, social mobility and existence.