Engaging with the true potential of waste

India Investment Journal June/July Edition, 2017/2016, Clean India
Pronita Saxena is founder & CEO of Citizengage, a start-up aimed at building technology for residential and commercial communities to self-manage their waste by connecting with waste collectors, processors, and recyclers. Here she explains what makes this Bengaluru-headquartered initiative work, how India has a better understanding of waste management than the West and why technology is the key.