India’s brand equity is at all-time high

India Investment Journal July Edition, Flagship Scheme
Rana Kapoor, the CEO of Yes Bank, talks ‘India Investment Journal’ through his company’s recent tie-up with Santander UK, the impact of demonetisation and the gains in store for the banking sector with GST.

What is the thinking behind the tie-up with Santander UK?

The UK-India corridor is a high priority corridor for us. The fact is that India is the fastest growing economy in the world today and quite naturally the opportunities between India and the UK are getting catalysed. Especially, SMEs [small and medium enterprises] need cross-border partners and banks are the channel that can help open new markets for them. Santander and Yes Bank are looking at providing a collaborative platform to help SMEs penetrate new geographies.