Mobile handset market in India

The Big Story, 2018/2017, India Investment Journal November Edition
by Tarun Pathak
Digital India in sync with Make in India will enable local innovation in the mobile phone market, writes a telecom analyst.

Indian mobile phone demand was catalysed by the entry of international brands like Samsung and Nokia during 2006-2010. The market at the time was predominantly driven by feature phones. The scenario changed fast with the introduction of Android phones by international brands in 2009 and later by local brands since 2010. The advent of smartphones propelled mobile phone growth especially in the “mobile first” economies such as India.