After years of research with experts and bio-chemists, Forest Essentials set off to build on the 6,000-year-old Indian science of Ayurveda. Company chief Samrath Bedi talks ‘India Investment Journal’ through his ‘Luxurious Ayrurveda’ tagline, the tie-up with American skincare giant Estee Lauder and future plans.
What in your opinion attracted investors to Forest Essentials?
Successful brands are built on rich heritage and history. What is compelling about Forest Essentials is its focus on the skill, science and tradition of Ayurveda – central to one of the world’s oldest civilizations.
Initially, Ayurvedic products available in the market were formulated with effective properties, but products were not made with fresh and seasonal ingredients, as prescribed by Ayurvedic texts, and were often not pleasurable to use. Forest Essentials has simplified Ayurveda to make it more accessible to the world by curating high quality, user-friendly and pleasurable Ayurvedic products.