The country will hit 530 million smartphone users by 2018, behind China’s 1.3 billion but ahead of the US figure of 229 million, a latest analysis finds.

In 2018, 66 per cent of people across 52 countries will own a smartphone, up from 63 per cent in 2017 and 58 per cent in 2016, according to Zenith’s ‘Mobile Advertising Forecasts 2017’ report, published recently.