The tourist is our God

Cover Story, India Investment Journal November Edition
The old Sanskrit saying ‘Atithi Devo Bhava’, which has been loosely translated in the headline, is paying India rich dividends as foreign hotel and restaurant chains flock to the country to create jobs and provide economic opportunities to many more.

It is widely accepted that the hospitality and tourism sector is a key driver of employment and growth the world over. In the Indian context, the Narendra Modi government has identified this sector as key to generating jobs for the millions of youngsters who join the workforce every year – with sound reason.